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新着求人 マーケティング  (MKT-5)
募集職種 外資系製薬企業の 【Respiratory BU】Director, Pearl Portfolio Director
勤務地 東京、大阪
会社概要 非公開
求人要件 【仕事内容】
The Marketing TA Director oversees, manages and approves all marketing activities for a brand. Works collaboratively with the brand and cross-functional team to guide the development and implementation of the brand plan to deliver sustainable and measurable competitive advantage over both the short and long term. Leads, coaches and develops the brand team. Drives alignment between global and local.
- Developing and Implementing Brand Plans
- Drives insightful segmentation (based on emotional as well as clinical drivers) to identify and articulate the priority patient populations and HCP groups for the brand.
- Champions the patient perspective and brings in experience and knowledge from the broad cross-functional team to build a rich patient journey to guide brand planning.
- Spends time in the field building relationships with key stakeholders to understand their perspective and needs.
- Monitors new developments and trends to understand emerging patient needs and attitudes to prescribing, that might impact the brand.
- Leads the development of brand strategy and business cases. Works collaboratively with the brand and cross-functional teams to agree the priority patient opportunities and strategic drivers to drive both short and long-term brand growth.
- Assesses investment viability of brand experience plans based on anticipated ROI/value/impact to make informed choices.
- Develops the consolidated brand forecast and manages the brand budget and P&L.
Degree level qualification
Marketing qualifications preferred but not essential
7< year experience incl. healthcare industry (regardless of expertise)
5< year experience in marketing and/or promotions
Leadership skills
Strategic thinker
Driving results
Managing project complexity
Decision making and problem solving
Communication and negotiation skills
People development
Self confidence
Flexible approach
Native level Japanese Business Fluency English (written and oral communication)
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