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新着求人 マーケティング  (MKT-28)
募集職種 外資系製薬企業の Digital Marketing Lead
勤務地 東京
会社概要 非公開
求人要件 【Primary Objective】
Drive seamless interaction between business partners (Marketing, Medical, Access etc.) teams, MC Hub teams, matrix teams and agencies. Partners with business on development of digital strategy delivering channel insights; tactical recommendations and leading execution of digital campaigns, tactics and programs to drive, business impact, meet objectives and operational effectiveness.
Leverage Enterprise Capabilities, standards and best practices to drive customer engagement for the local market. Examples include and are not limited to web sites, IVAs, eMail, Remote Engagement, media, 3rd party sponsorships, social media, and other digital activities as appropriate for the market. Other examples to be identified based on business/Hub needs and prioritized according to the Multi-Channel Roadmap.
• Provide early insight into lead markets material creation to drive content re-use
• Facilitate and drive re-use of relevant assets
• Identify business process and capability improvement opportunities aligned to the needs of the business
• Conducts multi-channel briefings for senior management and external representatives
• Flex coverage across Digital Hub on as-needed basis
Job Requirements/Education:
• 5+ years experience in Digital Marketing, including:
・ Websites; knowledge of multi-screen/responsive web design
・ Email
・ Display ad development
・ Search engine optimization
・ Search engine marketing
・ Digital in-office programs
・ Interactive Visual Aids (Sales Rep’s iPad Presentation)
・ Social media execution
・ Mobile apps
・ SMS text
・ Health IT (e.g. EMR/EHR)
・ 3rd party sponsorships (e.g. WebMD, Epocrates, etc)
• 5+ years experience in project/program management
• Proven ability in managing digital agencies, vendors, and project support teams
• Experience and knowledge of the Legal/Medical/Regulatory review process
• Strong consensus building and conflict management skills
• Ability to effectively author creative briefs and project requirement documents
• Strong oral, written and interpersonal communication skills.
• Experience working in a matrix environment
• Experience working in the pharmaceutical or healthcare industry in Japan preferred
• 4 year bachelor’s degree required
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