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新着求人 マーケティング  (MKT-19)
募集職種 外資系製薬企業の デジタルカントリーリード
勤務地 東京
会社概要 非公開
求人要件 The new position of digital lead is set up in Sanofi CHC Japan marketing to execture precision marketing in both global marketing and in some key countries. This role sits within the CHC Japan Marketing function and reports into the CHC JAPAN Marketing Director.
The position will champion the digital transformation of Sanofi CHC Japan, a.k.a. SSP. The role has the mission to help SSP to meet its business and marketing objectives through effective Digital Transformation, ultimately accelerating growth and driving local competitive advantage through world-class strategy and capabilities, including:
•Data & analytics
•Digital activation and media
•Digital content excellence
•Digital measurement & performance tracking
This role will
•Be an advocate for the organization’s Global Digital Business Transformation vision, initiatives and value proposition, helping to remove barriers and align all Sanofi and partner teams
•Conceive and own overall Country Digital Transformation plan, establish and lead business processes, programs and projects, resource allocation, KPIs, and governance activities to measure the progress, implement executive decisions rapidly, and ensure quality
•Grow and track countrywide digital capabilities across all relevant Marketing, Sales and Support functions
•Work hand-in-hand with Global and Country Marketing and Media teams to design and execute Digital Marketing programs that align with Country priorities and global and regional guidelines; establish effective project governance and ways of working
•Ensure Brands Digital Activation is impactful, leveraging Owned, Earned and Paid digital channels (SEM, Video, Social, Programmatic); orchestrate flawless execution, supporting brands in their engagement with third-party vendors where needed
•Design and implement robust consumer data capture, analysis and modeling framework, in line with global guidelines and fully leveraging global tools, to identify opportunities to optimize site performance, improve customer experience, acquire valuable customer insights, and drive consumers from awareness to purchase
•Support Country Ecommerce initiatives via dedicated digital marketing programs and KPIs
•Live by, communicate and reinforce winning principles and behaviors for Digital Transformation such as test and learn and build for the future
•Build thought leadership for the country in the Digital space
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