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新着求人 マーケティング  (MKT-28)
募集職種 外資系製薬企業の Digital Marketing Specialist (Manager level role)
勤務地 東京
会社概要 非公開
求人要件 【職務内容】
Following the company transformation, the CEC (Customer Engagement Center) department is also evolving to a more agile and effective structure. The name of the department will change to Multi-Channel Hub, and 3 Digital Marketing Specialist (DMS) positions will be available. The DMS role will be at the center of the Digital Strategy definition and execution for the* brands in Japan.
Worldwide Customer Operations: Multi-Channel Hub Team
The Multi-Channel Hub (CM-H) drives seamless multi-channel management by partnering with Brands on strategy and enabling execution. It develops and executes high-quality campaigns / tactics across digital channels in order to improve the promotion of the ** brands.
No individuals will report to this position.
・Lead the creation of the Digital Plan in full alignment with the marketing priorities
• Has an active role during the brand plan process, providing innovative ideas to use digital channels in the brand strategy
• Is responsible for the Digital Budget execution and follow up. Leads monthly budget updates to the Brand Team
• Provides early insight into lead markets material creation to drive content re-use
• Is an expert of all Digital Channels: Websites, Rep Trigger emails, IVA (Interactive Visual Aid), Online Meetings, Web-seminars & e-detailing
• Leads and executes all digital tactics in collaboration with the Digital agencies and ensures that the plans are delivered on time and on budget
• Support submissions of digital material through the Legal/Medical/Regulatory (LMR) review process. Marketer is champion and lead for L/M/R
• Review usage of Channels based on insights from Customers (HCP, MR, PM)
・Provides KPI follow up reviews of Digital Channels to the Brand Teams
• In collaboration with Sales Management (and training teams if applicable), facilitates training of channels to the sales teams
・Solid experience in Digital Marketing
• Strong oral, written and interpersonal communication skills.
• Experience working in a matrix environment
• Experience working in the pharmaceutical or healthcare industry preferred
• Experience in project/program management
• Sales and/or Marketing experience is a major advantage
• Strong consensus building and conflict management skills
• Proven ability in managing digital agencies, vendors, and project support teams
• Experience and knowledge of the Legal/Medical/Regulatory review process
• High / Medium English Level required
待遇 11M-14M
at least 5 years experience in digital marketing
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